Here is how game can link to publisher’s page or another game in different mobile markets:
Google Play:
Publisher: market://search?q=pub:<publisher_name>
Game: market://details?id=<package_name>
More info: http://developer.android.com/distribute/googleplay/promote/linking.html
App Store (iOS):
Publisher: http://appstore.com/<publisher_name>
Game: http://appstore.com/<game_name>
itms:// and itms-apps:// didn’t work for me.
More info:
http://developer.apple.com/library/ios/#qa/qa1633/_index.html
http://stackoverflow.com/questions/433907/how-to-link-to-apps-on-the-app-store
http://itunes.apple.com/linkmaker/
Kindle Apps market:
Publisher: amzn://apps/android?s=<publisher_name>&showAll=1
Game: amzn://apps/android?s=<game_name>
More info: https://developer.amazon.com/sdk/in-app-purchasing/sample-code/deeplink.html
Samsung Apps market:
Publisher: samsungapps://SellerDetail/<selleer_id>
Game: samsungapps://ProductDetail/<package_name>
Blackberry App World:
Publisher: appworld://vendor/<vendor_id>
Game: appworld://content/<game_id>
SlideME App market:
Publisher: sam://search?q=pub:<publisher_name>
Game: sam://details?id=<package_name>
More info: http://slideme.org/blog/linking-your-apps-slideme
NOOK Apps market:
No market links, so just use regular web links or NOOK API.
Publisher: http://www.barnesandnoble.com/c/<publisher_name>
Game: http://www.barnesandnoble.com/w/<game_name>/<game_id>
Window Phone 8 store:
Game: http://windowsphone.com/s?appId=<game_id>
More info: https://msdn.microsoft.com/en-us/library/windows/apps/ff967553(v=vs.105).aspx
